About Us

Switch was founded in February 2026 to reinvent how companies run their commercial process.

Switch starts with the outcome, quality revenue, and rebuilds the commercial process around it as one self-driving revenue system.

Switch loves technology, and because technology is changing so quickly, Switch applies judgment about where it makes a difference: firm rules where facts are required, AI where it adds real value and people where judgment matters most.

Agents reason from what has already happened. Unless someone prompts them to, they automate the process as it exists instead of reimagining it. Switch reimagines the process first, then puts technology to work inside it.

Switch is built by operators who have run commercial teams of every size.

Our founding principles

  1. Let the main thing be the main thing. Companies should focus on their product, their distribution and their customers.

  2. If you can’t measure it back to the outcome, it’s not worth doing.

  3. Revenue is an outcome, not a function you run.

  4. Data and speed are useless if they don’t get you closer to an outcome. They just get you into trouble faster.

  5. Customer centricity is not a catchphrase.

  6. Applaud every customer dollar coming in, but be maniacal about every customer dollar going out.

  7. You are always earning the right to be number one.

  8. Strategy over reaction.

  9. Vanity tools and vanity metrics won’t get you results.

  10. If you try to be everything to your customers, you end up meaning nothing. Focus.

Our team.

Angelique Medley

Angelique Medley

Founder and CEO

Angelique is founder & CEO of Switch. She has spent more than two decades running commercial operations at scale, including leading commercial growth at Blackstone and owning a $1B P&L as President & Chief Revenue Officer at SAP North America. Switch is the aspirin she needed when she was running a commercial organization.

My SwitchNew York living (the greatest city in the world, IMHO), always training for some random race that seemed like a good idea six months ago, drinking more lattes than I should admit, and loving any excuse to go somewhere new and far-flung!

Tyrone King

Tyrone King

Chief of Staff and Head of Marketing and Communications

Tyrone King is Chief of Staff and leads marketing and communications at Switch, the first self-driving revenue system. Tyrone previously held senior marketing and communications roles at Fortune 500 companies and served as Chief of Staff to Chief Revenue Officers. Tyrone holds his M.B.A. from Kean University.

My SwitchAtlanta living, finding the best wine shop in whatever city I’m in, debating anyone who thinks Grey’s Anatomy should be off the air, and failing miserably at finding ways to eat pizza every day!

Maiu Fukui

Maiu Fukui

Founding Product Manager

Maiu Fukui is Founding Product Manager at Switch. Maiu has over 15 years of experience building enterprise SaaS and AI-native products from startups to large scale platforms. She started her career as a mechanical engineer and holds a BS in Mechanical Engineering and Applied Mathematics from UCSD, and an MBA from Georgetown University.

My SwitchJapanese roots, a SoCal upbringing, early career in San Francisco, and now New York City. I stay grounded through morning runs and yoga, and I love reinventing myself through travel, new people, and new experiences. Always learning, always growing.

Boakye I. Ababio (AB)

Boakye I. Ababio (AB)

Founding AI/ML Engineer

AB is a Founding Engineer at Switch, leading artificial intelligence and machine learning engineering for the first self-driving revenue system. Ababio previously founded a startup and held engineering roles at Autodesk and Microsoft. Ababio holds master’s degrees in data science and in computer science, specializing in intelligent systems.

My SwitchChasing fun ideas at tech events, getting way too invested in soccer games and Formula 1 racing, and occasionally swapping my desk for a long walk.

Francesco Masciopinto

Francesco Masciopinto

Founding Security Engineer

Francesco Masciopinto is Founding Security Engineer at Switch, leading secure infrastructure, identity management, and quantum-ready security architecture. Francesco brings expertise in penetration testing, security automation, and Python backend development. Francesco holds an Introduction to Quantum Information credential from the Korea Advanced Institute of Science and Technology (KAIST).

My SwitchItalian roots, family adventures, playing guitar, spending time with my parrots and cats, exploring the future of quantum computing, and occasionally reminding everyone that real pizza doesn’t need pineapple!

Lavanya Kona

Lavanya Kona

Founding Principal Architect

Lavanya Kona is Founding Principal Architect at Switch, shaping platform architecture and technical direction while building its engineering team. Lavanya spent 14 years at Adobe building backend platforms behind Creative Cloud, Acrobat, and Photoshop for millions of users. Lavanya also built payments services, infrastructure, and AI agents for production reliability there.

My SwitchCapturing fleeting moments in black and white, always chasing the answer to “but how does it actually work?”, and never saying no to a good cup of chai.

Our advisors.

Toby Redshaw

Toby Redshaw

Advisor

Toby is CEO of Verus Advisory. He held extensive business and technology roles (simultaneously) at FedEx, Motorola, Aviva, Amex, and Verizon, based in the US, LATAM, Europe, and Asia. He has served on 12 boards and, as an employee, advisor, or board member, has done 51 startups. He was awarded global top 25 most influential CTOs by InfoWorld and global top 50 CIOs by InfoWeek.

Prakhar Mehrotra

Prakhar Mehrotra

Advisor

Prakhar Mehrotra is Senior Vice President and Global Head of AI at PayPal and serves on three bodies of the National Academies of Sciences, Engineering, and Medicine (NASEM): the Roundtable on AI and Climate Change, the Planning Committee on AI in the U.S. Electricity System, and an Advisory committee examining agentic AI for the U.S. Department of War. Previously, he was Managing Director and Head of AI at Blackstone and Head of Applied AI at Walmart U.S., with earlier AI leadership roles at Uber and Twitter. He is a two-time Franz Edelman Award laureate and holds a Ph.D. in Aeronautics from Caltech.

Vanessa Liu

Vanessa Liu

Advisor

Vanessa is co-founder of Sugarwork, an enterprise knowledge-sharing platform. She was previously Vice President at SAP.iO, Chief Operating Officer of Trigger Media Group and an associate partner at McKinsey & Company. She serves on the boards of Appen and Goodman Group.

Dr. Tina Medley-Galloway

Dr. Tina Medley-Galloway

Advisor

Dr. Medley-Galloway is Vice President, Enterprise Client Executive, Strategy and Growth at Optum. She previously held roles at UnitedHealth Group, CVS Health, and Citigroup. She holds a Doctorate in Health Science.

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